Interactive Diagram
Each layer represents a key part of your pricing story:
- Cost — The non-negotiable floor
- Markup — Classic cost-plus logic
- Perceived Value — Where opportunity lives
services
Pricing strategy spotlight
Value-Based Pricing Interactive Guide
Explore how we help teams capture the full value they create by looking beyond cost-plus methods.
Tap each layer to learn more
Component Details
Cost
Your baseline expenses that must be covered:
- Materials, tooling, and production
- Labor, collaborators, and fulfillment
- Research and development investments
- Fixed + variable operational overhead
Pricing below this floor erodes sustainability.
Markup (Cost-Plus)
Traditional pricing layers a fixed percentage on top of costs:
- Fast to calculate and defend internally
- Ignores how different buyers perceive value
- Leaves margin on the table for premium buyers
- Applies the same story to every persona
Reliable, but rarely differentiating.
Perceived Value
Price based on the transformation you deliver:
- ROI, time saved, and measurable outcomes
- Confidence in your process + proof
- Experience, polish, and support layers
- Brand, emotion, and relationship equity
The space between cost-plus and value-based is untapped profit.
Key Takeaways
- Value-based pricing captures the entire story your work delivers.
- Cost-plus models cap potential by ignoring perceived value.
- Messaging, social proof, and outcomes make the value gap visible.
- The gap between approaches represents untapped profit potential.
- Different audiences perceive different levels of value - adapt the offer.
What We Do
Discover:
- Consulting
- Strategic guidance and expert advice to navigate business challenges
- Research
- In-depth analysis to inform decision-making and strategy
- Target Audience
- Identifying and understanding your ideal customer demographics
- Business Plan
- Comprehensive strategy development for sustainable growth
- Industry Landscape
- Market analysis and trend identification for competitive advantage
- Competitor Research
- Deep-dive analysis of competitors to identify opportunities
- Technical Stack
- Technology recommendation and architecture planning
- 3P tooling
- Third-party tool selection and integration strategy
Graphic Design:
- Branding
- Creating memorable brand identities that resonate with audiences
- Logo Design
- Distinctive visual symbols that capture brand essence
- Graphic Design
- Creative visual solutions for print and digital media
- Business Cards
- Professional networking materials that make lasting impressions
- Album Covers
- Eye-catching artwork that represents musical identity
- Labels/Stickers
- Brand reinforcement through custom printed materials
- Flyers
- Promotional materials designed to generate interest and drive action
- Posters
- Large-format visuals for impactful messaging and brand awareness
- Digital Design
- User-centered digital experiences across multiple platforms
- Design in the browser (rapid
prototyping)
- Quick, interactive prototype development
- Digital Advertisement
- Engaging ad creative for online platforms and campaigns
- Landing Pages
- Conversion-optimized pages with compelling copy and design
- Album Covers
- Digital artwork for streaming platforms and online distribution
Web Development:
- Rapid Prototyping
- Fast iteration and testing of ideas to validate concepts quickly
- Progressive Web Applications
- Modern web apps that offer native-like experience and offline functionality
- React
- Component-based UI library for building interactive interfaces
- Svelte
- Modern, open-source JavaScript framework for building fast, reactive web applications
- TanStack
- Collection of high-quality, framework-agnostic, and headless open-source libraries
- WordPress
- Decoupled content management leveraging familiar interface
- Astro
- Open-source web framework for building fast, content-focused websites
- Shopify
- leading e-commerce platform
DevOps:
- Cross Browser Testing
- Ensuring consistent experience across all major web browsers
- Device & Platform Testing
- Comprehensive testing across desktop, mobile, and tablet devices
- Launch Protocols
- Streamlined deployment processes for reliable product launches
- Netlify
- Automated deployment and continuous integration platform
- Cloudflare
- leading, global cloud platform that improves website performance, security, and reliability by acting as a reverse proxy between users and a site’s hosting provider
- Performance Optimization
- Maximizing site speed, load times, and overall user experience
- Analytics & Reporting
- Data-driven insights to measure success and guide improvements
- Automation
- Streamlining workflows and reducing manual tasks with smart automation
Agentic Engineering:
- Claude Code
- Anthropic's agentic coding assistant for terminal-based development workflows
- Codex
- OpenAI's code generation model powering intelligent code completion and synthesis
- Cursor
- AI-first code editor with native LLM integration for pair programming
- Zed
- High-performance collaborative editor with built-in AI assistance
- VS Code
- Industry-standard IDE enhanced with AI extensions and copilot integrations
- Kilo Code
- Lightweight agentic coding tool for rapid prototyping and iteration
- Verdant
- Next-gen development environment with autonomous code generation
- Copilot
- GitHub's AI pair programmer offering real-time code suggestions
- Gemini
- Google's multimodal AI for code understanding and generation
- Antigravity
- Experimental AI development platform for pushing boundaries
- Builder.io — Fusion
- Visual AI-powered design-to-code platform for rapid development
- Grok
- xAI's conversational AI with real-time knowledge and coding capabilities
- Z.ai — GLM
- Zhipu's generative language model for multilingual code assistance
- Kimi K2
- Moonshot AI's long-context model for complex codebase understanding
- Qwen
- Alibaba's open-weight model excelling at code generation tasks
- Nano Banana
- Compact AI model optimized for edge deployment and local inference
- ElevenLabs
- AI voice synthesis for creating natural audio from generated content
- Veo 3
- Google's video generation AI for creating cinematic content from prompts
- Sora 2
- OpenAI's advanced video generation model for photorealistic content
- Neural Frames
- AI-powered music video and animation generation platform
- RunwayML
- Creative AI suite for video editing, generation, and visual effects